Name
What If It’s Not Them? Rethinking How Coaches Add Value
Description

What if the way Agile coaches position themselves is part of the problem, not the solution? With many Agile practitioners out of work and companies moving away from "Agile," it’s time for a reality check. This session explores whether the way we’ve positioned ourselves might be the issue and how shifting our focus can change the conversation.

Through a lens of sense-making and adaptive thinking, we’ll investigate the systemic reasons organizations are moving away from Agile Coaches and uncover how coaches can pivot from implementing frameworks to becoming true enablers of change. Expect an interactive, introspective, and maybe even cathartic journey into the heart of what it really means to help organizations transform in a world that’s weary of transformation talk.

Ken Rickard
Date & Time
Monday, July 28, 2025, 2:00 PM - 3:15 PM
Location Name
Aurora B
Session Type
Workshop
Track
What if they don’t want my help?
Learning Objectives
Understand the systemic and contextual factors influencing organizational disinterest in Agile coaching.
- Discover how to pivot from framework implementation to becoming a catalyst for adaptability and change.
- Gain practical strategies to identify and align your coaching value with organizational needs.
- Reflect on your own assumptions and behaviors to unlock new ways of engaging with clients.