Name
A Design State of Mind Makes for A Successful Product Team (Spencer Putney, Newton Smith)
Description

Design, with a capital “D,†is everyone's job in product transformation and enabling great product development. Have you found yourself struggling to overcome traditional waterfall mindsets or pushed to just deliver on a set of already defined requirements? Bringing design methodologies to your team will help conquer many of those frustrations. Get an understanding of design approaches through real world examples as well as engaging, interactive exercises.


Interactive, human-centered approaches will demonstrate ways to bring continuous discovery and design methods to the team. Through stories and activities, the session will demonstrate how designers can guide their product teams to streamlining processes and ensuring they create the right products for the right audience at the right time by adopting a design mindset.


Learning Outcomes:
Participants will leave the session with:

  • Simple strategies to integrate multiple design methods throughout the product lifecycle
  • Design tools they can start using with their teams immediately (even if they aren't the designer)
  • Practical examples of how a design perspective can change the outcome in real world product decisions
  • Increased comfort and confidence in integrating design methods throughout product transformation and development.

Attachment: Design Mindset

 

Spencer Putney Newton Smith
Date & Time
Monday, July 24, 2023, 2:00 PM - 3:15 PM
Location Name
Desoto 1
Session Type
Workshop
Learning Level
Intermediate
Track
Accelerating Products
Keywords
DesignThinking, customer-centricity, human-centered, Design, ProductCoaching, customer experience, Product Leadership, Product Management, Design Thinking, Design team
Download Session PDF
Survey Link