People resist when change happens TO them but are happy to change WITH others. This is especially true when change allows individuals to pursue their goals more effectively or efficiently. Using a community strategy that defines shared purpose and value compels engagement by giving each stakeholder more value than they are asked to invest. In this session, Rachel Happe will share what she has learned from studying, designing, and operating communities combined with her background in product and experience design. Participants will collaborate in creating relational personas and identifying the cultural patterns that offer the biggest opportunities to foster sustainable change.