Many Agile coaches and practitioners assume that organizations need their help—but what if they don’t? What if the company is profitable despite inefficiencies? What if leadership isn’t interested in the change you’re advocating for? What if your focus on transformation is misaligned with business goals or what actually drives business success? Too often, Agile efforts overemphasize people, culture, and ways of working while failing to connect to business outcomes. Meanwhile, companies continue functioning—sometimes quite well*—without fully embracing agility._x000D_ This session will dig into the hard truths: Why improving ‘Agile maturity’ doesn’t matter if business problems remain hidden. How “Agile Coaching Syndrome” leads us to push for changes beyond where an organization is ready to or needs to go. Why waste, inefficiency, and dysfunction might not be a problem (as long as profits remain steady). Most importantly, we need to learn how to shift from how to shift from “helping“ organizations our way to speaking the language of business value. Most importantly, we’ll explore how to stop pushing Agile as a solution in search of a problem and start framing agility as a driver of measurable business success. Expect a session filled with tough questions, uncomfortable realities, and practical strategies to align Agile efforts with the outcomes that truly matter to the business.