While the agile world often preaches the mantra of "failing fast", how often do we truly embrace the concept of "failing well"? Every failure isn't just an end but can be a powerful beginning – if only we understand its nuances and leverage it. For leaders, comprehending the different shades of failure is key to creating a psychologically safe environment where constructive failure is identified, accepted, and learned from. In this session, we'll journey through the diverse categories of failure, understand their implications, and empower you with practical tools to design effective experiments. Crafting good experiments isn't about avoiding failure but harnessing it. It's time to evolve from merely failing fast to failing well.