In speaking about better ways of thinking and problem-solving, Linda has introduced Jonathan Haidt’s model for the brain. He proposes that the rational, conscious mind is like the rider of an elephant (the emotional, unconscious mind) who directs the animal to follow a path. In Fearless Change, the pattern Easier Path recommends making life easier to encourage reluctant individuals to adopt a new idea. Linda suggests that in conversations with others who see the world differently, we “talk to the elephant” instead of the “rider.” That is, don’t use logic or facts, but appeal to the emotional brain of the resistor as well as making the path more attractive. There is always the question: What’s the best way to talk to the elephant? This presentation will provide some answers. Listeners will learn the best elephant-speak based on the latest research in cognitive neuroscience and also hear suggestions for providing an Easier Path.