The Scrum Master role is being threatened and is in danger of becoming extinct. In my years of experience as an Agile Coach, Consultant, Product Owner, and yes, Scrum Master – I’ve encountered a variation of the following phrases more than I would like to admit: • “Scrum Masters only schedule meetings. We can have {insert role} do it instead." • “Scrum Masters slow down the process; we’re not going to fill that role.” • “I don’t see any value to having a Scrum Master on the team.” After getting past my initial disappointment/heartbreak during these conversations, I would attempt to understand their stance and educate them on the Scrum Master role and its value. But as time went on, I began observing that even Scrum Masters struggle with conveying their value, with either concrete proof or confident articulation. I’ll admit to having struggled too, back when I was a fresh SM. And yep, I was embarrassed by that. Let’s face it, organizational leaders don’t necessarily want Scrum or Kanban (or any other framework for that matter). They also don’t actually understand what having an “Agile mindset” means. What they do want is to deliver faster, attract more revenue or customers, improve how they manage changing priorities, and outperform their competitors. Are you a current Scrum Master? Do you manage, mentor, or coach Scrum Masters? Do you believe in this function as much as I do? I don’t want you to be embarrassed or tongue-tied. Instead, I want to arm you with techniques and practical tools to prove the value of a Scrum Master and to champion this role, with confidence, conviction, and pride. I want you to leave this session with the vocabulary to explain and the skills to demonstrate the crucial role Scrum Masters play in maximizing profits, minimizing costs, and delivering faster. I hope you find this workshop beneficial in your journey and in your fight against extinction! Let’s keep the role of Scrum Master not just alive, but also thriving!