The art of story telling is one of the most critical ways to excite teams in solving market problems. It is far too tempting to direct a development team solely in what needs to be coded or built. But when we focus only on what we are building, without the "why" and for "whom", we miss the opportunity for the team to be creative and innovative. When we share an engaging story of the person that will be using the solution, why it matters and the challenges it will solve, we discover that our teams are filled with creative artists that can discover revolutionary solutions. The teams change and become excited about their work. The outcomes are better and our customers engage and use our products.

Learn how to engage teams with proven methods that empower the teams to be creative artists. Use story to draw them back into their creative world. Come sit around the campfire with Melody Anne and Devin Anderson as they discuss tips for drawing in an audience using a framework for capturing the story to be told, creating an emotional connection with your listeners, and how that applies in the world of making better products. Melody Anne is a recognized best seller by New York Times, USA Today, the Wall Street Journal and a 3 year top 100 bestselling author. She has released more than 80 novels which have sold over 10 million copies worldwide. Devin Anderson leads the product management consulting practice at CPrime and is a product leader with over 20 years experience in iteratively releasing award winning products. As head of product at several companies he and teams have brought new products to market with nearly $2 billion in sales and a total of over 20 years recognized as a "Leader" in multiple Gartner Magic Quadrants.

Learning Outcomes:

• The power of communicating the "why" something is needed over the "what" we are building
• Tips and tricks to being an engaging story teller that draws your audience in and helps them feel immersed in the situation
• The signs of an engaged team and what that means to you, your company, and your customers