Name
All Aboard! The fine art of Human Centered Persuasion (Roslyn Martin)
Description
Have you ever had a well-researched idea trumped at a prioritization meeting by the CEO's stupid unsubstantiated idea?
Perhaps an idea they got from their friend who once did a thing. What do you do? Just go with it? Accept it? How can you convince them to go with what your team has planned?
Join this interactive workshop to learn how to communicate a persuasive product strategy so that even your most influential (troublesome) stakeholders support it.
Learning Outcomes:
- Explain the difference between human-centered persuasion and traditional persuasion approaches
- Analyze the impact of empathy and emotional connection on persuasion
- Apply human-center persuasion techniques in role-play exercises
Attachments:
Speakers
Date & Time
Thursday, July 27, 2023, 10:45 AM - 12:00 PM
Location Name
Coastal Ballroom 4/5 & B
Session Type
Workshop
Learning Level
Beginner
Track
Accelerating Products
Keywords
influence, persuasion, human-centered, influencing, stakeholders, Leadership development, Stakeholder management, Product Management
Download Session PDF
Survey Link