Many of us live in the space of product management. But before we manage the development of our products using popular agile tools like user stories, story mapping, and prioritized backlogs, we need to create our product strategy. In this workshop we will explore the world of strategic product management using a vision-to-value framework that applies at both, the organizational and product strategy levels. Through a combination of interactive exercises and examples from what we do at Riot Games, we will learn how to create a product vision that actual inspires and more importantly guides the team, not just a bunch of flashy words concatenated together in a grand, but meaningless, vision. We will explore how to ensure that our strategy has space to be agile and flexible using generative outcomes instead of definitive outputs. We illustrate how to use the Kano model to find customer-centric opportunities and problem spaces. Whether you are a product manager, designer, or developer, this workshop is designed to introduce you to the skills and knowledge to drive product innovation within your organization. Join us and discover how to create product strategy with agility and delight your customers in a rapidly changing world.

Learning Outcomes:

• At the end of the workshop participants will have learned how to:
• Envision product strategies through vivid descriptors
• Discover value in a strategic option in a customer-centric manner
• Identify the difference between an audience motivation & need
• Create generative strategies using outcomes, and impact