As an Agile Coach, you help teams become high-performing, work to create servant-leaders, and help shift organizations to Agility. However, meaningful collaborations with Product Owners and Product Managers remain a challenge. Often Product Owners and Product Managers show up only just before a release or when there is a customer-facing problem. This leaves Agile Coaches helping teams understand their mission without customer, user, or business input. This can lead to re-work or costly product failure. This lack of engagement is a wide-spread problem that Agile Coaches have been working to tackle for years. Enter Product Coaching.
Marty Cagan said this in a Jan, 2023 article entitled Becoming a Product Coach: "I do not see how a person can be an effective product coach without actual, relevant product experience." Meaning, that effective Product Coaches have experience in product companies, taking products to market. According to Cagan, there are different types of Product Coaches including Discovery, Leadership, and Transformation, all with the goal of helping shift individuals and organizations from measuring outputs to leveraging Product Thinking to create products that successfully deliver outcomes and impacts. But, even when seasoned Product Coaches do their best, Product Thinking commonly stalls in large and medium sized organizations. As Product Thinking becomes better understood as the key factor to staying competitive, Agile Coaches can increase the chances of this success by effectively coaching, guiding, and influencing the removal of systemic barriers to Product Thinking.
This lively workshop provides Agile Coaches, Leaders, and Practitioners with foundational knowledge of Product Thinking, and introduces three key organizational barriers with paths for mitigation. Participants will also practice with collaborative Product Thinking tools such as the Opportunity Canvas, Learning Canvas, and an OKR template they can use to foster Product Thinking and get better engagement from Product Managers and Organizational Leadership at large.
Learning Outcomes:
- name the four elements of Product Thinking
- identify elements of Product Thinking in the Opportunity Canvass
- describe the differences between a Services Model and a Product Model
- write an OKR using the language of Product Thinking
- identify opportunities for Product Thinking within two predominate Agile frameworks
- can name three factors that are organizational barriers to Product Thinking
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