“Design Thinking”? Can't our graphic design agency just handle all that? What does art have to do with delivering successful software products? If you care about outcomes, then you know that tech alone isn't enough. Join me as we travel into the world of Design Thinking. Simply put, Design Thinking takes us beyond the visual arts and directs all of our creativity toward our internal and external customers - understanding their needs and putting them first, so we know the solutions we provide will be usable, accessible, effective, and even delightful. It's a creative problem-solving process that is both solution-focused and customer-centric. In this session, you will learn about hot topics such as convergent/divergent thinking (double diamond model), the 5 stages of design thinking (Empathize, Define, Ideate, Prototype and Test) and qualities specific to Design Thinking. You'll spend the session thinking like an artist while failing-and-learning like a scientist. Pretty slick, right? No matter your role, if you're responsible for or interested in driving innovation, growth and the customer experience, this session is for you!

• Recognize the five stages of Design Thinking
• Differentiate between divergent/convergent phases of the double diamond model
• Generate solutions based on human centered ideas
• Evaluate solutions through experimentation