Product Management and Product Design
Yvette Hatton

Product management is the key to business success, because today's success in business means fusing business and technology strategy, leveraging the power of teamwork and continually improving the experience your customer has interacting with you and your products or services. Hear from an experienced product leader why it matters and what it takes. I will draw from my experiences in financial services, media, and theater to give actionable insights into what it takes to capture the power of effective product management. In this session we will cover; what it takes to make product organizations successful, the difference between strategy and prioritization, the power of design thinking, and some secrets to impactful business acumen. By the end of the talk, you should have stories to bring back to your teams and effective techniques that can be put into practice right away – techniques that will help you better understand your customer, clarify your opportunities and manage the complexities of product management in a large enterprise. You’ll have new tools for winning hearts and minds in your organization so you can solve the most interesting problems and win over your customers.

Date & Time
Tuesday, July 19, 2022, 10:45 AM - 12:00 PM
Location Name
Hermitage CD
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Session Type
Learning Level
Agile Essentials, Sponsored by Netmind
Product Management | UX |