Gone are the days where the deployment of a user story was the ultimate signal of an achieved goal. Successful agile teams now look beyond the acceptance criteria and production environments to learn if a feature, or an entire release, is worth the effort of building it. This shift requires a candid look into the users’ eyes (and feelings) to deeply understand their problems and deliver a suggested, often imperfect, solution as the starting point towards a thriving product. In this session, we’ll go through some product-led development patterns that emerge from this perspective and explore how they impact teams’ everyday work, pushing the limits of agile as we know it.